Our Ethos

Theory is a prestigious, private, behind-the-scenes business advisory firm with representatives and elite talent pools across the globe.

We elevate and expand our clients’ ventures through a broad spectrum of expertise and a deeply connected international network. Each engagement is tailored with precision and adaptability, honoring the natural evolution of a project while remaining aligned with the ultimate vision of our esteemed clients.

Our secret? A rare and sincere reverence for the influence each enterprise has on us. Every collaboration is mutual. Every outcome, shared.

Our name, logo, and work philosophy are rooted in Engeström’s Developmental Work Research (DWR) model (1987, 1999), which applies the social science framework of Activity Theory to information and work systems, emphasizing the dynamic interplay between tools, tasks, communities, and evolving human purpose.